Stories/Startups

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Network Effect: Why companies burn cash on customers?

In this hot season of startup IPOs, one term we are constantly hearing from pro-startup folks is “Network Effect”. So, what really is a Network Effect, and why do companies burn cash on customers? What is Network Effect? While there is no fixed definition to define Network Effect, the term can be used in any […]

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How an industrial adhesive product like Fevicol became a household name in India?

Fevicol is one of the most iconic brands owned by Pidilite since 1959. The company was initially called Parekh Dichem. At that time, the textile business was booming, and, the company was also producing pigment dispersions. Hence, ‘Pidi’ in Pidilite came from Parekh Dichem.

How an industrial adhesive product like Fevicol became a household name in India? Read More »

The Indian Scout of Angel Investors

Angel investors are people who invest in new or small business ventures or help other people’s entrepreneurial efforts. Start-ups usually prefer funding from angel investors than venture capitalists because the former typically looks for a return of 20-25% compared to VC’s where the investor may want 40 per cent. Most of us would relate to the show ‘Shark Tank’ as the investments depicted in the show are angel investments.

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Prosperity amidst Chaos – the “Zoom” way

Why bother to travel vast distances or take the pain to live in an overcrowded neighborhood when you can chill on a virtual beach instead? E.g., Modern lash like climate change, overpriced housing, overpriced hotel/apartments and environmental concerns could be a reason why we should all be doing most of our communications on screen.

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