Author name: Imesh Devinda

How an industrial adhesive product like Fevicol became a household name in India?

Fevicol is one of the most iconic brands owned by Pidilite since 1959. The company was initially called Parekh Dichem. At that time, the textile business was booming, and, the company was also producing pigment dispersions. Hence, ‘Pidi’ in Pidilite came from Parekh Dichem.

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Applying BCG Matrix in Investing

The BCG Matrix or the Growth-Share Matrix is a very popular portfolio planning model which was developed by Bruce Henderson, founder of the Boston Consulting Group (BCG). It is a handy business tool which evaluates the strategic position of the business brand/product portfolio and its potential. It classifies business portfolio into four categories based on industry attractiveness (Market Growth Rate) and competitive position (Relative Market Share).

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Financial Ratios negatively impact Innovations!

This article is inspired from a June 2014 Harvard Business Review publication, “The Capitalist’s Dilemma”, by Clayton M. Christensen and Derek van Bever. Clayton Magleby Christensen was an American academic and business consultant who developed the theory of “disruptive innovation”, which has been called the most influential business idea of the early 21st century. Most

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